Vantage Sports

instrumental in raising capital ($3M), designing interfaces for enterprise and consumer clients and conducting research to understand product market fit.
At the beginning our focus was on selling an analytics platform similar to the concept in the film Moneyball which was intended for sale to NBA teams. I was involved in sales calls, interviewed coaches and players and worked closely with the CEO to enhance the UI of their analytics product.

Our first pivot came when we hired a machine learning engineer who took our game data and devised an algorithm that enabled us to explore the sports betting space. I interviewed several professional gamblers and worked closely with data scientists to come up with a betting platform.

The second pivot came when the CEO decided to focus on eSports which was a growing market at the time and which he thought he could raise more capital around. This led to me interviewing professional eSports players and coaches and I designed several products that hoped to improve the experience of playing games online. Through my interviews I learned many players had better experiences with playing with people they knew. This led to the creation of a platform that connected players who wanted to improve and gave them enhanced statistics for each match they played. We were able to get hundreds of players to sign up for our service and earned a partnership deal with Team Liquid.